Tuesday, May 25, 2010

viva la VeeV!


The other night as Jeff’s +1 for the SF Weekly Best Of award party (in which The Café won best pickup bar and best gay bar!), I had the chance to taste VeeV Açaí Spirit.  I actually didn’t need a chaser when I tasted it by itself (which never, ever happens) and it was absolutely delicious when mixed in a basil gimlet.  When you buy a bottle of VeeV Açaí, $1 is donated to the Sustainable Açaí Project, benefiting the farm communities that harvest Açaí berries. 

VeeV is fabulous because it is the only certified carbon neutral spirits company in the world, they get their power through renewable wind energy, and they are involved in several social efforts such Business for Social Responsibility in San Francisco, California Climate Action Registry in Los Angeles, and Co-Op America in Washington DC, all of which are geared toward sustainability.  Not to mention their boxes are made from post-consumer waste, their bottles are made from partially recycled glass, AND they use recycled paper.  VeeV is the coolest, most socially responsible alcohol companies I’ve ever come across.  And it’s delish.

Just to be clear, I am not advocating that you should go and guzzle bottle after bottle of VeeV; if you do decide to buy it, at least you know that your drink is made from quality ingredients and your money is going toward special causes.

Check out their website to learn more.  Also please drink responsibly!

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